• Responsible for all of the print and digital marketing communications, lead generation, data management
  • Developed new 100+ page website and properly dismantled 3 old websites to correct massive web traffic issues
  • Created new AdWords campaigns and enhanced digital marketing materials to increase website visits and generate quality leads
  • Designed new packaging for sending Milestone Connect materials to customers purchasing high end laboratory equipment
  • Developing strategic vertical market campaigns and planning activity calendars to streamline marketing processes
  • Fixing Salesforce database of 25,000 contacts to enable more effective micro-targeted marketing campaigns


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