- Responsible for all of the print and digital marketing communications, lead generation, data management
- Developed new 100+ page website and properly dismantled 3 old websites to correct massive web traffic issues
- Created new AdWords campaigns and enhanced digital marketing materials to increase website visits and generate quality leads
- Designed new packaging for sending Milestone Connect materials to customers purchasing high end laboratory equipment
- Developing strategic vertical market campaigns and planning activity calendars to streamline marketing processes
- Fixing Salesforce database of 25,000 contacts to enable more effective micro-targeted marketing campaigns
