PRINT AND DIGITAL COMMUNICATIONS PROFESSIONAL

Creative, innovative and accomplished print and digital communications professional with extensive experience designing, developing and implementing effective marketing campaigns that build and enhance brand identity, boost web and social presence and drive strong business results. Highly motivated and productive with solid communication, organization and analytical skills, along with a strong work ethic and ability to excel in fast-paced, deadline driven environments.



AREAS OF EXPERTISE


Graphic Design
Lead Generation
Brand Management
Creative Development
New Product Launches
Event & Trade Show Support

Web Analytics
Video Production
Website Development
Website Optimization
Social Media Marketing
Blogs, Newsletters & Public Relations

Search Engine Marketing
Email Design with HTML, CSS
Launching, Tracking, Reporting
Customer Relationship Management
Content Management – Drupal, WordPress
Marketing Strategy, Planning & Execution

WORK EXPERIENCE


Milestone Inc. | Shelton, CT | 2017 – Present
Marketing Manager
Develop and implement digital marketing campaigns and lead nurturing programs. Responsible for executing an aggressive activity model to generate enough high quality leads for regional sales representatives to achieve 10 million in equipment sales goals.
• Developed new 100+ page responsive website and properly dismantled 3 old websites to correct massive website traffic issues
• Created new AdWords campaigns and enhanced digital marketing materials to increase website visits and generate quality leads
• Designed new packaging for sending Milestone Connect materials to customers purchasing high end laboratory equipment
• Developing strategic vertical market campaigns and planning activity calendars to streamline marketing processes
• Fixing Salesforce database of 25,000 contacts to enable more effective micro-targeted marketing campaigns

Santa Energy Corporation | Bridgeport, CT | 2013 – 2016
Marketing Manager
Manage all advertising, branding, communication and marketing efforts needed to increase residential, commercial and wholesale accounts. Responsible for all marketing campaign research, budgeting, planning and execution required for growing the business and supporting sales representatives, helping them add new accounts and build stronger relationships with existing customer base.
• Develop complex marketing plans and utilize a wide range of tactics and channels needed to drive strong business results
• Research, plan and promote events and industry related trade conferences to generate new residential and commercial leads
• Design, coordinate and launch effective direct mail, email and social media campaigns to generate leads and increase sales
• Interview customers to write case studies, success stories and testimonials, then promote them via marketing campaigns
• Created a new web and social presence that brought search engine results from page 25 to the first page for many industry related keywords
• Rebranded all marketing collateral and five company websites to provide a consistent look and feel across all channels

Océ North America, a Canon Group Company | Trumbull, CT | 2010 – 2012
Marketing Communications Project Manager
Responsible for leading team efforts in the creation of print, digital and social media marketing communications materials. Assisting with the development of lead generation campaigns and execution of plans to drive strong business results, while managing projects from concept through implementation to ensure all materials are on target, on time and within budget.
• Design, develop and implement direct mail, email, online and social media marketing campaigns to generate leads & drive sales
• Provided support for 700+ sales representatives which helped the company achieve 12 million in annual sales
• Managed demand generation and expansion efforts by developing targeted marketing communications materials
• Assisted sales force with the coordination and planning of branch open house events and industry related trade conferences

Océ North America, a Canon Group Company | Trumbull, CT | 2009 – 2010
Marketing Account Executive
Utilized outstanding communication skills with all sales personnel to understand their needs, identify any potential issues and provide the most effective materials for generating leads, building relationships, increasing brand awareness and driving sales.
• Professionally managed client relationships on a daily basis with outstanding communication, organization and people skills
• Designed and launched email campaigns for lead generation, trade show and industry event promotion and special offers
• Tracked, monitored and reported the success of all marketing campaigns and programs against overall objectives

L-3 Communications | Colorado Springs, CO | 2008
Lead Technical Illustrator

Kevin J. Ash Creative Design | Monroe, CT | 2005 – 2007
Senior Graphic Designer

Premier Graphics | Stratford, CT | 1999 – 2001
Offset press operator of Heidelberg Quickmaster

United States Navy | 1994 – 1999
Lithographer 3rd Class Non-Commissioned Officer

EDUCATION


Southern Connecticut State University | 2001 – 2005
B.S. Degree – Concentrations in Communication, Photography, Journalism

New Horizons Computer Learning Center
Online Marketing Certified Professional in Social Media | 2011
Certified Web Design Specialist | 2007

COMPUTER SKILLS


Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver, Premier, After Effects)
Microsoft Office (Word, Excel, PowerPoint)
Email Marketing Systems & Social Media Channels (Facebook, Google+, LinkedIn, Twitter, YouTube)
Customer Relationship Management Platforms (Microsoft CRM, Lead Master, Salesforce, ZoHo)
Proficient with both Mac and PC platforms